Country brand communication

Building global strategies and tailoring them to local conditions lies at the heart of the mission of operational brand communication managers.

Within their division in every country, operational brand communication teams steer brand communications at a local level. Working in line with our international strategy, they develop global communication plans tailored to their own market that include a social media strategy. Their skills in online and offline communication and their approved network of journalists and influencers help them manage media and public relations.

some functions

Brand Communication Manager
Working with a brand communication director, you devise and deploy communications campaigns to develop the reputation and image of your brand. You initiate and maintain relations with all relevant media players as part of a global communication policy (journalists, new media, social media, etc.). You organise communication for product launches and other key strategic brand events.


Digital Community Manager
Integrated in a brand Communication team, you set up and animate digital and social media communities. Your goal: creating with the consumers an exchange on the different brand-related themes, so that it is present across social media. Your best assets: your editorial skills, your inclination to “story telling”, a strong sensibility towards the brand universe, and, of course, a customer service skills!