I. CUSTOM ULTRA-GLOSSY LIPS
Long-wearing shine and colour, with buildable intensity tailored to suit – without compromising on comfort – that’s the promise of L’Absolu Lacquer, the consummate lipstick that does everything.Let’s look at the detail:
Just the colour and shine you want
A deft emulsion of oils and water, L’Absolu Lacquer creates a film of colour for the lips that’s ultra-glossy despite being gossamer light. That’s why it is so easy to adjust the intensity the way you want it: one coat, and lips are slicked in a glossy, easy-to-wear shade. Two coats give a more vibrant, high-impact effect. And with three coats, you have lacquered lips that ramp up the impact and sophistication.
Its singular structure means this product formula can be enriched with every combination of pigments, dyes and pearlizers you can imagine – meaning the colour possibilities are infinite. This combination allows for vivid color payoff, shade and color effect adjustability, and good color wear with a stain effect, as the presence of water allows for excellent affinity with skin.
L’Absolu Lacquer will be available in a palette of 18 shades (in Singapore) conceived by Lisa Eldridge, Lancôme’s make-up creative director, ranging across the whole spectrum, from nude pink through hot fuchsia and blazing carmine to deep burgundy. A set of colors designed to answer all desires and sublimate all carnations.
L’Absolu Lacquer provides an impressive 6 hours of wear, with no feathering. It contains Ethyl cellylose film to add a shiny lacquer effect and protective coating effect that is supple and comfortable. On application, volatile oils evaporate and leave a unique honeycomb structured film on the lips thanks to the ethyl cellulose plasticization. The film changes from whitish to transparent when drying, like a liquid bandage that transforms into a second skin. This is the key to the durability, shine and suppleness of the deposited film. Furthermore, it allows buildability to enhance the intensity and shine when layering the product.
With L’Absolu Lacquer, comfort is also long-lasting. Light and non-sticky, the formula brings a real feeling of freshness when applied due to the oil-in-water formula. It is light, comfortable and thin, yet not compromising on vibrancy and shine. After application, lips have no less than 8 hours of hydration to look forward to. Its hydrating watery feel is due to gel polymers and glycerin to provide lips with hydration and comfort.
II. A NEW PACK, A PRECISE APPLICATOR, A POWERFUL RESULT
Modern and luxurious, the fresh packaging of L’Absolu Lacquer picks up on the signature styling of the L’Absolu Rouge range, with its purity of line, contrasting gold and black, and embossed Lancôme rose seal. A glimpse of product colour shows through the transparent base of the graduated container.
The perfect mousse applicator provides an easy, flawless application. This applicator picks up the right amount of product to create a thin layer of the texture on the lips and cover the lips perfectly. The brand new precision applicator draws a perfect lip contour and delivers the product in ultra-fine layers, so the intensity of the finish can be built up to your exact liking.
L'Absolu Lacquer is available at all Lancôme counters from 1 May 2018.