Lancôme's New Muse: Suzy Bae

Lancôme is proud to announce its new brand muse in Asia Pacific: Suzy

  • suzy
  • suzy

Award-winning Korean top singer, actor and media host Suzy, has established her pop culture icon status to a generation of energetic trend-lovers across Asia-Pacific. She is the adored role model of her active fans on social media channels and Instagram, where she has amassed over 8 million followers.

Suzy has been newly captured in a new Genifique campaign movie released in Asia in 2018, as well as in a series of new digital films wearing l’Absolu Rouge. The first visuals made a sensation on Instagram and on various social network platforms, with l’Absolu Rouge shade 360 at one point sold out of stock all over Asia.

Lancôme states, “We are delighted about this new collaboration with Suzy. As an artist who constantly challenges in both music and acting, her talent and her beautiful appearance matches the brand value of cheering true happiness for woman.”

Suzy expresses, “I am very happy to start this new chapter in my career. Lancôme embodies happiness as the most attractive beauty. It’s a skin-deep emotion, awakening every sense. The brand’s aim is to offer every women the possibility to blossom, to enhance her beauty and feminity, whatever her age and whatever her skin color.”