Switch up your brow game and achieve pain-free micro-bladed brows!


For many of us, drawing and filling our brows early in the morning is tricky business. We try our best and before we know it, our brows look horrendous! With an increasing pressure to have brows on fleek, many of us turn to microblading as an alternative. However, this costly procedure may not be suitable for everyone as it involves needles pricking into our skin. Yikes!

Sounds familiar? Well, fret no more!

Maybelline New York is introducing the Tattoo Brow Ink Pen, the NEW effortless and painless way to switch up your brow game. Comprised of a high concentrated dye formula, the brow ink pen delivers a smudge-proof 24 hours hold, perfect for day to night wear.

With a unique micro-fork tip applicator, you can now effortlessly control and fill in sparse areas with hair-like strokes for precise, natural-filled brows! Upon application, 98% of consumers have noticed naturally fuller and filled eyebrows and 95% have found the Tattoo Brow Ink Pen to be long-lasting.*

To apply, begin vertically from the brow head by aligning micro-tip across brow. Create hair-like strokes from the tip of the brow, following your natural hair line. Continue filling and shaping brows horizontally for natural-filled brows.

The new Tattoo Brow Ink Pen comes in Grey Brown, Natural Brown and Red Brown. It will be available at all Watsons, Guardian, SASA, major supermarkets and hypermarkets and selected departmental stores from May 2018.

*Based on consumer test conducted on 65 women