Shu Uemura

Created in 1983 by Shu Uemura, a pioneering Japanese makeup artist known worldwide, shu uemura has expanded internationally in three fields: makeup, skin care and professional accessories.


Led by Uchiide, international artistic director, shu uemura atelier’s team of artists embodies Shu Uemura’s holistic vision of beauty. They follow the founder’s legacy by constantly reinventing the brand with edgy modernity. Their mission is to build, connect with, and inspire their community of makeup addicts. From product development to artistic look creations, shu uemura atelier artists share their creativity and experience with the world.

shu uemura makeup is packaged in an artistic palette containing the latest colors and textures, for both natural and more sophisticated looks. The products are simple but always unique. Each year, the brand releases coveted limited collections created in collaboration with renowned artists such as Karl Lagerfeld, Takashi Murakami, and Maison Kitsune.

Based on the philosophy of its founder that “beautiful makeup starts with beautiful skin”, the shu uemura cleansing ritual starts with its legendary oils. Both gentle and effective, they work in perfect harmony with the skin and naturally improve the skin’s condition for a beautiful makeup finish.

Tokyo makeup atelier - As the definitive professional makeup artist brand from Tokyo, shu uemura has designed its points of sale as interactive artist studios to share beauty knowledge while connecting with customers.

The brand’s iconic products include cleansing oil, hard formula, rouge unlimited, pressed eyeshadows, and eyelash curlers.