Our Safety Evaluation Without Animal Testing

L'Oréal has been promoting alternative methods for over 30 years.


Our consumers’ health and safety have always been an absolute priority for L’Oréal. 
As is the support of animal welfare.

L’Oréal has developed a very rigorous safety evaluation procedure of its products, backed by Research. Well before the question of animal testing was raised by civil society or within a regulatory framework, L’Oréal has been committed to new methods of assessing safety that don’t involve animals. A true pioneer, L'Oréal has been reconstructing human skin models in laboratories to elaborate safety tests since 1979, as an alternative to animals. In 1989, L’Oréal completely ceased testing its products on animals, thus 14 years before the regulation required so. Since 2013, L'Oréal has completely stopped testing ingredients on animals.

Only one exception remains for L’Oréal just like all other cosmetic companies: the health authorities in China require some tests on animals for certain products or ingredients. L’Oréal has been committed to working alongside the Chinese authorities and scientists to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or make-up are no longer tested on animals.