Throughout the years, L’Oréal has been carrying on its great adventure and the mission it has set itself: to give the very best in beauty to all women and men on the planet. A noble, useful and exciting mission that the Group wanted to express for the first time in a video.
Made by the outstanding film director and photographer Peter Lindbergh, this manifesto-film illustrates the Group’s mission – Beauty for all – and its strategy – Universalisation, or, in other words: globalisation but with clear respect for differences. Differences in needs, but also differences in desires, dreams, cultures, and traditions.
Through some of life's universal moments, it also expresses the power of beauty in its many forms and illustrates L’Oréal’s conviction that beauty is essential.