L’Oréal Singapore has collaborated with Movement for the Intellectually Disabled of Singapore (MINDS) in a joint drawing and photography exhibition. Together with volunteers, MINDS beneficiaries drew representations of what they think sustainability and climate change means to them, and these drawings were printed onto reusable cloth pins to brighten up old sneakers and reduce waste.
Photographs of the collaboration were showcased at the Singapore International Photography Festival (SIPF) 2018, and held at DECK, a venue made entirely from recycled shipping containers. These heartfelt moments were captured by photographer volunteers from Singapore’s Instagram photography community who generously contributed their time to document the entire journey: Santo Thie, Victor Lim and Chin Wan Xuan.
Said the parents of MINDS beneficiary Yvonne Gay: “Without all of you, I do not think that she would have improved. Thank you MINDS Me Too! Club and L’Oréal”, and their sentiments were echoed by Julia Ng, Coordinator of Me Too! Club (MTC) in Movement for the Intellectually Disabled of Singapore (MINDS), “We are so happy that our clients from MINDS Me Too! Club were given the opportunity to work together with L’Oréal on this sustainability project.”
Isabelle Lim, Director of Corporate Communications for L’Oréal Singapore who passionately led the collaboration from start to finish, shared, “Sustainability is at the heart of all that we do at L’Oréal, and it is truly meaningful to work together with MINDS beneficiaries, and see the joy on their and their parents’ faces. Thank you MINDS for working together with us.”
*All sneakers and pins were gifted to MINDS beneficiaries and members of the public who viewed the L’Oréal Singapore International Photography Festival Photo Exhibition. **All MINDS beneficiaries’ photos and videos are used with permission.