L’Oréal Invests In The On-Line Marketplace Cpgmarket.Com Group

Paris, the 5th December 2000 - L'Oréal invests in purchasing and supply logistics on the internet through an association with the CPG market.com european on-line market place. This investment in CPG market.com capital will amount to 8 millions Swiss francs.

CPGmarket.com, founded by several large european consumer goods companies, aims to provide its shareholders and its customers with a total supply chain service, namely, logistics, procurment and customer service.

This agreement will allow L'Oréal, the world leader in cosmetics, to realise significant savings in its industrial and administrative purchases.

"Through this commitment in e-procurement, L'Oréal confirms its intention to continually improve its purchasing performance, stock management and logistics chain management", announced Marcel Lafforgue, Vice President in charge of Production & Technology. "Our equity participation in CPGmarket.com also indicates our desire to be involved in the development of this company and to help define its strategy."