LA ROCHE-POSAY ANTHELIOS SHAKA FLUID

SHAKING UP SUN PROTECTION

LRP Anthelios Shaka Fluid SPF 50

ANTHELIOS, THE #1 DERMO-COSMETIC SUNCARE BRAND WORLDWIDE, IS LAUNCHING A NEW HERO PRODUCT FOR BROAD-SPECTRUM, YEAR-ROUND SUNCARE.

ITS NAME: ANTHELIOS SHAKA FLUID.

THIS INNOVATIVE FACIAL SUNSCREEN OFFERS THE HIGHEST UVA PROTECTION AMONG LA ROCHE-POSAY PRODUCTS. THANKS TO ITS ADVANCED INTELIMER TECHNOLOGY, A PATENTED INNOVATION DEVELOPED BY L’ORÉAL LABORATORIES, IT DELIVERS A UNIQUE COMBINATION OF INVISIBLE YET ULTRA-RESISTANT PROTECTION SUITABLE FOR ALL SKIN TYPES.

ANTHELIOS SHAKA FLUID IS NOT ONLY THE HIGHEST UVA PROTECTION EVER ACHIEVED BY LA ROCHE-POSAY BUT ALSO THE LIGHTEST, LEAST VISIBLE SUN PROTECTION. ALTHOUGH YOU CAN’T DETECT WHITE MARKS ON THE FACE, THE UV PROTECTION IS STRONGER THAN EVER.

HOW DOES IT WORK?
The intelligent polymers in Intelimer Technology act as surfactants – re-organizing the water and oil molecules into a harmonious co-existence. This results in the oily part of the formula being trapped within a semi-crystalized structure. When spread on the skin, it forms a very even layer of sun-protection, meaning fuller, more complete protection and a less greasy finish compared to classical emulsions.

What’s more – this new way of formulating means when this film sets on the skin, it doesn’t move, even when you’re in the water, are sweaty or you rub your skin. This makes SHAKA FLUID the highest protecting, most resistant and least greasy sunscreen within the La Roche-Posay line.