shu uemura unlimited foundation


  • Shu Uemura Unlimited Foundation
  • Shu Uemura Unlimited Foundation

"beautiful makeup starts with beautiful canvas"

in 2019, shu uemura introduces unlimited breathable lasting foundation, tailor-made with a wide range of precisely matched shades for each asian skin tone: the longwear foundation that lets skin feel breathable with shades created specifically to bring out the natural beauty.

no more of that heavy, suffocating feeling that burdens the skin.

no mask-like coverage that dims natural radiance.

this is your skin, but beter.

it's time to find your shade and meet your #unlimitedmatch.
*24 shades are available in ASEAN

8 indices of Value from light to dark skin
5 variances of Hue from cool to warm undertone
2 foolproof steps to identify your perfect match

professional tools, professional experience:

petal 55 foundation brush

unique petal shape:
created to perfectly adapt to different areas of the face for a smooth and even application.

effortless handling:
with the 4 individual finger placements to perfectly fit your hand, allowing for a relaxed, easy grip and to apply the product without too much pressure.

shu uemura, the asian shade expert