A DAY OF LOVE
For this "I love you day", YSL Beauty invites you to celebrate the iconic motif of Mr. Saint Laurent, the heart, which has been present from the beginning in the many of the couturier creations.
AN ICONIC SYMBOL
Starting in 1961, the heart became a lucky charm for the couturier.
"I've long made the heart a symbol of mine. I have developed it in every way possible: a powder compact, jewelry, a purse. And in every color: ruby red, sapphire, emerald, amethyst, rock crystal. I have designed gowns, foulards and fabric with a heart. The heart is always with me." - Yves Saint Laurent
The heart at Yves Saint Laurent is associated with two key colours: Fuchsia and Orange. The Fuchsia is audacious; The colour of passion, the colour of heroines according to Yves Saint Laurent. And the orange: magic. Always magic.
LOVE AT FIRST CLASH | A clash of true love
A new take on a classic loved icon, the Rouge Pur Couture cap is redesigned with 3 iconic colour clashes inspired by the silks of Yves Saint Laurent. This Make it Yours offer, symbol of art and eternal love is associate with 3 new coral shades: Coral Catch, Coral Match, and Coral Clash.
For 520 Day, YSL Beauty shows its colors by emblematic codes of daring expression: daring to clash, daring to love.